CU Football 2022 – Believe

“I truly understand what you want…an opportunity to win…to be amongst the best.  I’m going to give you that.”

Deion “Coach Prime” Sanders –  CU Press Conference 12/4/22

Buff Nation –

In his best Bud Fox (Wall Street) impersonation, CU Athletic Director Rick George indeed bagged the elephant with the hiring of Deion “Coach Prime” Sanders as our next Colorado Football head coach. In a literal split second, the CU Football program, which was the laughingstock of the NCAA and left for dead, went from an afterthought as a desired destination to top of mind for nearly every football recruit.   

As news emerged of CU offering Deion the head coaching position, pools of believers and doubters emerged.  Yes, Deion had a proven track record of being a winner (NFL, MLB, coaching, recruiting), yet is Deion the right guy for CU and the Republic of Boulder?  Was this an act of desperation or a brilliant administrative calculation? For years CU had wallowed in an identity crisis, and was the Prime Time identity really the answer?

Despite the naysayers, pundits and doubters, Coach Prime accepted the job. Wait, what??!!!.  Oh yeah, it is on!  Immediately CU reaped the benefits.  CU merchandise sales shot up 700%, players far and wide signed on with CU, and it is expected that CU season tickets will sell out.  We are living out, real-time, a once in a lifetime program resurgence, and there is no place on the sidelines, but plenty of room on the CU Buff bandwagon.  It is time to believe again.  After all, it’s the holidays and it don’t cost nothing.

This Christmas, Santa is not the only one coming to town.  So, you better watch out, and so should the rest of college football.  We Coming!

Go Buffs (and Merry Christmas!),

Doug